Greenpeace App for Supporters
Greelow boasts the most experienced software engineers and senior developers who are experts in creating custom Mobile Apps. When the world’s largest environmental NGO, Greenpeace, decided to develop their own App to boost supporter participation, they chose to trust our team. The results exceeded their expectations.
The requirements
Greenpeace wanted to enhance engagement from supporters and simplify the way they participated in campaigns through a Mobile App. Their objective was to generate more interactions and sign-ups from both current and new users. Additionally, they were concerned about boosting donor acquisition.
The solution
We assembled a team consisting of a Project Manager and three developers. After a series of preliminary meetings, we established a prototype and defined clear project stages, opting for the MERN tech stack.
Two months after the project began, Greelow’s team delivered the first beta version. We subsequently released several iterations of the App, introducing new features and focusing on optimizing supporter interaction.
Results
The client witnessed a substantial increase in the engagement rate of their database (25% higher compared to previous strategies) and a noticeable rise in donor acquisition, which was a secondary goal. The feedback regarding the app was overwhelmingly positive.
The application developed by Greelow proved to be a catalyst in boosting engagement among Greenpeace supporters. Its intuitive interface and unique features allowed users to easily engage in campaigns and sign relevant petitions with just a few taps on their mobile devices.
Furthermore, the application streamlined the donation process, resulting in a significant increase in donor acquisition. Greenpeace was able to reach a wider audience and encourage more individuals to join their cause through the convenience and accessibility of the mobile app.
The Greelow team worked closely with Greenpeace, ensuring a thorough understanding of their needs and goals. Clear and effective communication between both parties was instrumental in the project’s success. Greelow’s development team showcased their expertise and technical skills by delivering high-quality results within the established timeline.
Technology : Mern Stack
Project Start / End Date : Jan 2017 – Apr 2018
Link : https://greenpeace.org/
Sharing Knowledge
We introduced Greenpeace´s team into scrum methologies, Slack and Jira. This was a game changer for them, and started to apply those techniques to their own projects.
Boosting Activism
The App developed by Greelow helped Greenpeace to engage more people and share their vision of a greener, healthier and more peaceful planet.
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